Euan MacDonald

Phone: 07443535443


“It was a statement of individuality and sexuality which ran the gamut, and it was a form of tapping into an inner fabulousness within themselves and bringing it out.”
My artistic practice comprises of explicitly demonstrating how myself as an individual can transform from human normalcy into a flamboyant, complex and performative Club Kid/live art hybrid, under the pseudonym EUM. The process in which I alter my character and appearance derives from going through a self-exploration and revisiting memories, thoughts and feelings, and then transposing them into a high-fashion costume with a prevalence of the underground style of The Club Kids. Thus, allowing me to take aspects of my life and celebrate them through a subversive art form that I believe needs more exposure; pushing the boundaries of what can be perceived as Fine Art. 
Exploring the character of EUM allows me to highlight a multitude of concepts and themes, both personal to me, and as a critique on modern society; bringing to light the futility of gender and our socially constructed perception of queer culture. Parallel to this, my practice explores the concept of performative art, and thereby where the amalgamation of my work fits into this spectrum.